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how was the #IdeoIdeisExperience born?

For the past 18 years, Ideo Ideis has been supporting teenagers in Romania to express their true selves and in the process of their transformation to also shape the communities they belong to. We started as a Youth Theatre Festival and over time we evolved into an artistic and social manifesto.

Our story began in Alexandria, a city that never had a theatre. Here we built a platform that makes it possible for the public to experience artistic productions created by teenagers which generates eye-opening interactions between high school students and cultural professionals. For seven days each summer, they become trainers and mentors in an intensive process of personal development through art.

In 2020 the theatre and related arts workshops dedicated to teenagers, exclusively held in Alexandria up until that point, became a new pillar of the brand -
The Theatre and Awakening Capsules – and travelled across the country.

A year later we created a new pillar -
The Theatre and Film Camp - a week of personal exploration, under professional guidance, for teenagers to create performances and short films inspired by topics relevant to them.

In Alexandria, the cultural urban regeneration process that began with the festival has expanded all year round through the
Ideo Ideis Laboratory, launched in 2022 with community support. And because the impact of such initiatives on everyone involved is becoming increasingly visible, we are not stopping here.

We keep on believing in ideas that move people, communities, and mindsets.

In 2023, we are connecting all these pillars of the Ideo Ideis phenomenon in a new project: a circular learning experience that starts in 8 cities across the country, continues with the creative Camp, meets the public in Alexandria during the Laboratory, and rounds off with the seven-day Festival.

Teenager by teenager, we are creating cultural revitalization hubs in Romanian communities.

Together we voice the future you need in your becoming.

And we make it happen.

what the #IdeoIdeisExperience will look like for you

theatre and film #IdeoIdeisCapsules

The essence of the learning experience through art, concentrated in intense capsules, comes to your city.

For 6 days in February, learn to connect to yourself and others in a series of personal development workshops through theatre and film, guided by leading artists and educators.

theatre and film #IdeoIdeisCamp

The topics identified during the interviews will become exploration subjects for the days spent at Ideo Ideis Camp.

You will have seven days and all the tools you need to create a theatre performance and a short film.


The #IdeoIdeisExperience comes full circle when participating in the 18th edition of the Festival held in Alexandria, with revelations, reunions, and a new learning experience.

You will experience 5 days of intensive theatre and related arts workshops, and your camp productions will be showcased to the audience, mentors, and high school theatre groups from all over the country.

teens ask, community answers

You can be one of the 20 high schoolers selected from the Capsules to participate in the theatre and film Camp. Your search will continue with a series of interviews conducted by you and other teens like you in your communities.

The objective: identify the most relevant topics and concerns of people in your hometowns.

#IdeoIdeisLaboratory in Alexandria

The two productions you created in the Camp will be presented to Alexandria audiences as part of the theatre and related arts exploration Labs. Each meeting will be followed by a dialogue with the audience.

#IdeoIdeisCapsules:self-discovery through theatre and film workshops


14–19-year-old high-schoolers

when & where?

February 14-19

Roșiorii de Vede
February 21-26

Sf. Gheorghe
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Personal exploration always begins at home, in the community where you grow up. It's where you ask the first questions that bring you closer to yourself. So we concentrated the #IdeoIdeisExperience into intense Capsules and are bringing it to several cities in Romania.

For 6 days, in your city, you will work with a theatre trainer and a film one, established artists in their fields whom you most likely have already heard of, with one main goal: to become more aware of your potential, no matter the career you are considering.

How does this work?

You will work individually and in groups, play games, discover, reflect, and discuss - a complete and authentic #IdeoIdeisExperience.

By the end, you will have more confidence, know how to communicate more healthily with those around you, find it easier to work in a team, and most importantly, have the courage to express your voice. In addition, you will have a better understanding of your professional prospects and how you can engage with your community to make a real difference.

read more about capsule trainers and register

experinta capsule

theatre and Film #IdeoIdeisCamp


July 31 - August 8

We are creatively fuelling your curiosity for one week during the summer holidays through theatre and film. All Camp activities are designed to bring you closer to your calling. Here you will have the guidance of a team of top professionals in the field, who will lead your creative explorations towards an original cultural product: a theatre performance or a short film. All new, all yours and your fellow students'. 

Each of the two productions will be based on scripts inspired by the results of interviews conducted at the end of the Capsules with people in your hometowns. Together we will voice the stories and curiosities that bring us together.

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how it works

Days at camp start with a healthy breakfast before the quiet is replaced by the excitement of morning rehearsals where you and your fellow campers will be guided through professional improv exercises tailored for each individual, but also for the entire group. Exercises are meant to connect you with your creativity.

Lunch is dedicated to introspection, as each participant is invited to review their morning research through a series of questions designed to place the exercises in the context of their learning journey. This way, discoveries about the self, the world, and creativity are integrated according to each participant's individual needs. Having learned about yourself, we then return to a new round of rehearsals.

Evenings are about connecting to each other and your creativity, through contemporary artistic ideas. Following dinner, teambuilding exercises will take you into a space of understanding and navigating relationships with others to practice opening to the world. A series of discussions - private or group - will bring you face-to-face with inspirational people who will teach you about self-acceptance, the importance of perseverance, and the responsibility of personal decisions.

experienta tabara

in Alexandria


August 10



The #IdeoIdeisLaboratory for personal exploration through theatre and related arts is a space built with the help of the community, for the community. It gives our local cultural initiatives the depth of a continuous process.

​The project was born in 2022, in Alexandria, where the Ideo Ideis story began 18 years ago. We wanted to build a place here where meaningful get-togethers and exploration processes are possible throughout the year.  And we succeeded. At the Multifunctional Youth Centre, our host space, we bring alternative education and thought-provoking events closer to ourselves and those around us.


Our activities throughout the year are grouped into two segments:

  • personal development workshops through theatre & related arts

  • public events: theatre performances for teenagers, children's performances, film screenings, educational conferences to connect us with ourselves and others, and masterclasses with people who inspire us.

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challenge: engage with your audience

For you, your fellow students, and the stories you created at Camp, the Lab will be your first encounter with the public.

In early August, the two productions will be presented to the local Alexandria community.

This is where you will receive real-time feedback, answer questions, and discover new perspectives on the topics you approached in the creative process.


Are you already nervous thinking about it? It's only natural. Throughout the process, you will learn to identify emotions, dose, and use them to your advantage.

experienta lab



August 11-18



A celebration dedicated to youth theatre groups across the country, #IdeoIdeisFestival marks its coming of age this year. You'll celebrate with us in Alexandria and see an entire city transform into a huge festival stage - with outdoor screenings and performances, concerts, street installations, professional theatre performances, meet-and-greets with renowned artists, masterclasses, debates, and other interactive events dedicated to you, your fellow students, and the local community.


You will get the chance to showcase your production from the Camp in front of the other participants, whom you will then watch in their performances entered in the Festival. You will receive feedback, guidance, and mentoring from renowned professionals.


Talks, screenings, and mentoring - will give context to your creative experience and new lenses to relate to art. You will not leave here with answers that voice an absolute truth, but with your own voice. More confident, more connected to your own emotions, and more aware of the impact you could have in your community. And with all the tools to make the world like you.

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experienta fest

Be a part of the #IdeoIdeisExperience.


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Ana Fierăscu

Project coordinator

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Adriana Guță

Project assistant

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Carmen Matei

Financial officer

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Alexander Dumitrescu

Capsule Coordinator

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Bogdan Bogdănoiu

Camp Coordinator

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Laura Ducu

Communication Manager

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Alexandra Scânteianu

Communication Officer

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Teodora Cașcarade

Social Media Manager

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Denisa David

Junior Social Media

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Vlad Simion

Designer grafic

For questions about the #IdeoIdeisExperience project, you can contact Ana Fierăscu at

#IdeoIdeisExperience is a project financed with the support of EEA Grants 2014 - 2021 within the RO-CULTURE Programme. The total value of the project is 1.023.732 lei (206.893,95 euro), and its implementation period is 12 months.


EEA Grants represent the contribution of Iceland, Liechtenstein and Norway towards a green, competitive and inclusive Europe. There are two overall objectives: reduction of economic and social disparities in Europe, and to strengthen bilateral relations between the donor countries and 15 EU countries in Central and Southern Europe and the Baltics. The three donor countries cooperate closely with the EU through the Agreement on the European Economic Area (EEA).

The donors have provided €3.3 billion through consecutive grant schemes between 1994 and 2014. For the period 2014-2021, the EEA Grants amount to €1.55 billion.

More details are available on: și

RO-CULTURE Programme is implemented in Romania by the Ministry of Culture through the Project Management Unit. The Programme aims at strengthening social and economic development through cultural cooperation, cultural entrepreneurship and cultural heritage management.

The total budget amounts to almost €34 million.

For more details access:


#IdeoIdeisExperience is a project financed with the support of EEA Grants 2014 - 2021 within the RO-CULTURE Programme

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